Issue 90, 1/04/08

In this Issue

In Other News

Darren Woolley speaks at the APMA Promotion Marketing Executive Breakfast Series, next Tuesday. See below for details.

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Climate change is a mainstream social and political topic. It is increasingly becoming an everyday business issue that will affect your marketing communications. Whether the upcoming Federal legalisation affects your businesses bottom line directly or it becomes a corporate reputation and brand risk, your future carbon footprint will become a cost to business.

In this edition of P3 e-news, we look at how to address this problem today. Understanding your current carbon footprint and the associated cost is one thing. Planning to fix any problems when marketing budgets are set annually is another.

Is your marketing strategy ready for the future?

Green is Good

The green euphoria during and after the election has died down. We are all back firmly focused on sub prime meltdowns, falling share prices and the increasing cost of our mortgages. So is now the time to be looking at what impact your market spend has on the environment?

What lies ahead

Climate change is a mainstream social and political issue. Labour is committed to introducing a blue print for reducing carbon emissions by the end of this year.

“Federal Labor will implement an emissions trading scheme by 2010 and will make the investments today that are required to help the economy prepare for emissions trading” Source ALP website.

New rules were announced on 23rd January 2008 for the European Union Emission Trading Scheme. The Commission estimates revenue from auctioning could reach up to $80 billion by 2020. Your future carbon footprint will become a cost to business.

Plan for the future

• Ask a junior colleague to find you a copy of the company’s environmental policy. All the good words in the world will not help save the planet if the guidebook is missing.

• Conduct a ‘Green Audit’ of your current marketing communication spend. Contrary to popular belief you will be surprised to find that being a bit greener will save you money.

The great thing about changing your environmental business practices is that whatever you do will have a positive effect. The voluntary carbon offset system is working today. It could be a good place to help you put a dollar value on your current marketing carbon emissions.

Need a hand? Our specialist team offers an environmental service that is designed to deliver realistic, tangible outcomes in an economic and viable manner.  You can adapt to a changing business climate with environmental best practice benchmarking and process changes aimed at reducing your emissions without affecting your marketing goals. Or if your current marketing requirements cannot be changed in the short term, P3 can also help you to offset your carbon footprint NOW.

For more information, or to discuss your current carbon footprint, call Chris Sewell at P3Sydney on 02 8922 9233 or email chris@p3.com.au

Act now with a P3Green Audit

Having a clear picture of your current marketing communication emissions today means you can make longer-term plans for tomorrow. Reducing your carbon emissions too early will not damage your business. Quite the contrary, it will improve your corporate value, both financially as well as environmentally.

The P3Green Environmental Health Audit provides:
1. your current carbon emissions, generated from your marketing communications, and benchmarked against your competition
2. the areas of concern that need to be addressed
3. a list of alternative options available
4. the cost of your current carbon footprint on today’s available trading markets
5. an understanding of your current carbon emissions to help you plan ahead

P3Green also offers:
• P3Green Cost Check Assessment
• P3Green Carbon Emission Assessment - Marketing activity
• P3Green Carbon Emission Assessment - Media schedule

For more information, or to discuss your current carbon footprint, call Chris Sewell in Sydney on 02 8922 9233 or email chris@p3.com.au

Top 10 ways to pitch perfect

Look out for P3's latest mailout - Top10 tips for a succesful agency pitch.

P3 works with both marketing and procurement professionals, helping them negotiate the pitch process and find the right supplier to suit their needs, whether it be a creative, media, digital, pr, graphic design, experiential or sponsorship agency.

Over the past 12 months we have helped some of Australia’s largest advertisers through this process, including Colorado Group, Diageo, St George, Stockland, Hyundai, NSW Government, AAPT and Westfield.

So if you are considering pitching your business and want advice on the process, market selection or pitch management, contact P3Sydney on 02 8399 0922 or P3Melbourne on 03 9682 6800, or email georgia@p3.com.au

Digital - an asset or liability?

Are your digital assests really assets, or are they liabilities? Are they costs, or investments waiting to be realised?

This month's Compliance Review features Darren Woolley's "Are your digital assets really assets... or liabilities?", as well as:
* Occupational Health & Safety on the Agenda
* Fruit wars and discount jewellery: The ACCC goes after Nudie Australia and the court finds against Prouds Jewellers

Download the latest issue here.

Woolley speaks at APMA

Promotion Marketing Executive Breakfast Series
Sydney - Tuesday April 8th, 7.30am, Urban Hotel

Spend a morning with Darren Woolley as he talks about helping people achieve commercial purpose through creative process. This event is a must for everyone involved in the pitching and negotiation process and would also be beneficial for those dealing with client procurement departments.